Selected Experience
Yelp
2018 — 2020// Design Lead
Ads & Monetization↗Redesigning Yelp’s ad system from legacy banners to contextual carousels grouped by intent—balancing aggressive monetization with user trust.
AI-Powered Discovery↗Designing a scalable MDUI system that allows machine learning frameworks to safely assemble the perfect card layout on the fly.
Search Experience↗Redesigning the core search results page (SERP) to transition from text-heavy lists to visual, map-integrated discovery.
Search Suggest↗Reimagining the search suggest interface to capture deep intent and drive higher conversion before the user even finishes typing.
Onboarding↗Updating the core signup experience to reduce friction and align with Yelp's modern design system guidelines.
Consulting
2014 — Present// Independent Consultant
AI Strategy, Integration & PrototypingPrivate Case Study
Adobe IO - AI Search Prototype (2017)↗Organic Agency - Synthetic
Odeo / Meetsy (Acquired)↗YC Interview - Design Cofounder
Project 2x1 – Google Glass Documentary↗Founder and co-director of interracial relations film project
Chabad
2020 — 2025// Design Director
Merkos Platform Builder↗How we transformed 14+ independent departments from building one-off software into a unified product platform capable of launching new digital experiences on demand.
Jewish Social Network App↗Designing a social networking app for the Jewish community—spanning dating, education, and community.
Office & Studio Buildout↗Designing a modern physical headquarters and high-production content studio for global digital and creative teams.
MLLNNL
2014 — 2018// Co-Founder
JSwipe — Brand, Product & Campaigns↗Founding designer for the brand, UI, and global campaigns of the largest Jewish dating app—acquired by Spark Networks.
Audience.ID — Community Intelligence↗An AI-driven platform leveraging IBM Watson and graph theory to let brands identify, analyze, and map niche online communities and real-life influence in real time.
Birthright Israel↗Brand and product work for Taglit Birthright Israel—reimagining how young adults find their trip.
Design & Content Studio↗Co-founded a multidisciplinary design and content studio; work with global brands featured by Facebook.
MRY / Mr Youth
2013 — 2014// Jr. Creative Director
Recognition
Acquisition of JSwipe by Spark Networks (NYSE:LOV) in 2016.
Work featured by Facebook multiple times for performance and creative ingenuity.
Project 2x1 Google Glass Documentary featured on Wikipedia and global media.
Capabilities
Product Design & Strategy
UX/UI Design & Interactive Prototyping
Design Systems & Modularity (MDUI)
Creative Direction & Brand Identity
Team Leadership & Cross-Functional Collaboration
Education
Advertising Marketing CommunicationFashion Institute of Technology
Full Stack Web DevelopmentFlatiron School
Product Management IntensiveGeneral Assembly